He explores the life and times of Thomas Jackson, an ambitious young Irishman who became one of HSBC’s first ever recruits and a driving force behind the bank’s early success. A series of videos are being released to guide you through the rich and varied history, and Chaker Zeraiki, Head of Business Banking in the UAE, narrates the first one. Its network covers 72 countries and territories in Europe, Asia, the Middle East and Africa, North America and Latin America. HSBC serves 48 million customers through four global businesses: Retail Banking and Wealth Management, Commercial Banking, Global Banking and Markets, and Global Private Banking. Have you celebrated a milestone birthday in your organisation? What did you do? See the end of this article for my blogging guidelines if you’d like to share your story with my readers. Happy birthday HSBC, I’ll keep an eye on your channel and look forward to finding out more.įurther reading on All Things IC: How HSBC is using social media for internal comms. It is used to share internal tales externally and they’re also on Twitter using #HSBC150. I’ve written before about their dedicated YouTube channel, HSBC Now. The company is looking inwards to celebrate outwardly. I like the fact employees are at the core, it’s refreshing to have real people and not scripted actors and images in corporate videos!Īs one would expect, 150 years has generated a lot of content including images, archives, ideas and facts about the organisation. It is marking its 150th birthday by sharing videos externally featuring employees narrating their story. HSBC is one of the world’s largest banking and financial services organisations. You get 150 if you deposit 15,000 or more and 200 if you deposit 25,000. Discover Bank is offering a 150 or 200 bonus when you open your first Discover Online Savings Account with the promotion code WH323 and deposit at least 15,000 into the account within 30 days. Being able to summon up the AR video by scanning the bill with your smartphone does not count as a security feature.The mobile app also allows you to scan graphics at the back of the bill such as the iconic HSBC lion sculpture and listen to an audio recording about it.Those without a bill can view 3D visualisations of three historic HSBC buildings and the bank's current headquarters in Central, which can be rotated 360 degrees and the user can zoom in to see the architecture in greater detail.Scenes of the city in the 19th century ride upon shared memories of Hongkongers and serve as a kind of emotional branding."These collective memories evoke powerful emotions in Hongkongers, helping enhance HSBC's relationship with the customer," said Samson Sin, co-founder of Cherrypicks Alpha, the agency which produced the AR video and created the HSBC 150 mobile app functionalities.He added that marketers who are thinking of using AR technology in their work need to strike a balance between design and user friendliness.How can you mark the 150th birthday of a company? Apart from needing a rather large cake to hold all the candles, an organisation which originated in 1865 has incredible stories to tell. Discover Online Savings Account 150 or 200. Stuart Gulliver, group chief executive at HSBC, added that it represent’s HSBC's commitment to Hong Kong’s past, present and future.The bill has a total of eight security features. So how can make the banknote extra special to collectors? Adding a marketing gimmick that makes up part of the banknote may be your answer.HSBC's HK$150 bills, which are available for ordering starting today, have exactly that type of built-in gimmick.By downloading the HSBC 150 mobile app and scanning the HK$150 bill with your smartphone, you can view an augmented reality (AR) video of how Hong Kong's city scenes have evolved over the past 150 years.The HK$150 banknote marks the 150th anniversary of HSBC.
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